Promotions
- Posted by on February 23rd, 2010
- Digital promotions, Engage customers, promotions
- No Comments
Promotions that deliver results!
Want to drive traffic to your products and services?
DIGITAL PROMOTIONS
Engaging consumers is vital for brand growth or survival. Today’s consumers are used to being entertained at the click of a mouse by everything from music and video to games to social networks. They respect innovative marketing programs that value them as partners and participants, and that reward them for their interest and engagement.
GROWTH IN DIGITAL PROMOTIONS
Research* and recent experience clearly indicates that more than 95% of entries are via online & mobile-WAP. SMS has dramatically declined in the past year and mail is now becoming nearly extinct.
ONLINE PROMOTIONS – 9 THOUGHT STARTERS
1. Online promotions can increase click through rates. Various studies indicate that instant win and other promotion mechanics whereby consumer feel they have a realistic chance of winning improves the click through rate by over a factor of 10.
2. Offers & Prizes: IMI International* and other research clearly indicates the importance of the right prize as the motivator to engage.
3. Engagement levels and reward. Increase the reward for various levels of engagement. We are seeing the decline of one promotion fitting all. Consumers want more for their effort and time. By carefully structuring promotions to move consumers along an engagement path, you’ll pick up more customers.
4. Combine the power of Experiential marketing and online promotions. Link samples or trial touch points online. Then reward for purchase or behaviour online.
5. Games increase engagement and entries.
6. Make entering easy. A spokesperson taking you through the entry process is very engaging and it’s cost effective to include with any promotion site.
7. Invest in Content. Consumers will ignore promotional content they don’t find interesting. Keep it short and interesting.
8. Promotions drive Opt-Ins. Our experience shows over 70% of entrants will opt in for additional contact where a promotion is involved.
9. Power of your database. All of the above combine to really drive engagement which translates to a data base of prospects and customers. You then have a one on one chance to build a relationship and that’s the real power of digital promotions.
