TacticalResource

Tactical Resource was established by Michael Stovin-Bradford and Simon de Crespigny in 2007.

Michael Stovin-Bradford – Director

Michael is a respected Promotion Marketing professional who led the move to online promotions.

Completing a Bachelor of Business Studies (majoring in Marketing), Michael joined Unilever (EOI Pty Ltd). He moved quickly through the sales ranks and was promoted to Trade Planning Manager, then into Marketing where his insight regarding low-salt resulted in Flora low salt margarine taking a lead over Meadow Lea for the first time.

Michael has held senior marketing roles with Edgell-Birds Eye and Pizza Hut (was on the team that launched home delivery) before joining Creative Sales, a leading 80′s Sydney based promotions agency.

In 1989 he established his own Promotion Marketing Agency – Public Notices. Public Notices was at the forefront of online promotions as the internet evolved. He is a founder of the promotion portal Go Go promotions and he has since consulted to the industry and business for many years in the digital and online promotional space.

Michael has been a past Chairperson of APMA, a member of APMA Worldwide and a speaker on Promotion Marketing at Conferences, seminars and a guest speaker at APM and UTS. He is currently a judge for the APMA Star Awards and the Globes (Worldwide Promotion Awards).

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